Before College: College “Sticker Prices” Aren’t Necessarily Their Final Prices

This summer is the time for rising high school seniors to begin researching colleges they may want to attend. There’s much check out, including each school’s costs.

To get an idea of what it’ll cost to attend different colleges and universities, go to their websites and search for “Cost of Attendance 2018-19.” You might also want to use College Navigator from the National Center for Education Statistics, opening its IMG_6849“Tuition, Fees, and Estimated Student Expenses” page to track cost increases over the last four years.

Here’s an important point — 2018-19 college prices you see on websites and College Navigator are “sticker prices” and not necessarily final. Schools generally engage in “discounting” their tuition and fees and, sometimes, other student expenses.

Colleges offer discounts differently than auto dealers, although the end result is the same. Rather than reducing a student’s tuition and fees, they give him grants and especially scholarships to pay these charges. For recruiting purposes, prestigious institutional scholarship offers often impress families and help bring in students.

Public and private colleges both discount. A new study by the National Association of College and University Business Officers found that private non-profit colleges and universities provided institutional grants and scholarships to 87.9% of new freshmen and 78.5% of all undergraduates in 2016-17. Collectively, these awards discounted tuition and fees by 49.1% for freshmen and 44.2% for all undergraduates.

Why discount? One reason is increased price sensitivity by families still recovering from the recession. It’s also related to decreased numbers of traditional college-age students and increased competition from other institutions for, like all businesses, colleges must bring in customers to survive.

IMG_6850Not every student should expect grants and scholarships equal to the discounting percentages noted above. Financial need plays a role. So do the characteristics of students an institution seeks to enroll; some want higher SAT scores, or certain types of musicians, or students likely to succeed in various academic programs. Your student won’t know his actual discount rates until winter or early spring, when he receives official financial aid offers from the colleges to which he’s applied.

The important thing is this — don’t let a institution’s “sticker price” discourage your student from putting it on the list of colleges to which he’ll apply. If that price gets discounted, it may be much more affordable than he thinks.

Before College: Check Out Those Hidden Fees

When checking out the cost of colleges your student may attend, you’ll find their tuition and fee charges on their websites. But understand that these charges only include fees required of all undergraduates.

Students are also subject to other fees — sometimes labeled “discretionary” or img_5527“optional” — that can¬†cost hundreds if not thousands of dollars. These are “hidden” fees because schools typically don’t include them in their published cost of attendance.

Some hidden fees aren’t really optional. For example, most schools charge for summer orientation sessions to help incoming students get familiar with campus, it’s organizations, and it’s services. But orientation is often when students get their initial academic advising and schedule their first semester classes, too, do missing it may not be advisable.

Similarly, some courses required by your student’s major may have computer fees, course fees, course materials fees, or lab fees.

Still, it’s easy to avoid other optional fees. If your student isn’t interested in intercollegiate athletics, don’t pay athletics or sports ticket fees. If your student doesn’t absolutely need a car on campus, keep it at home — you’ll be surprised how many hundred dollars in parking fees (and how much gas, maintenance, and body damage) this can save each semester.

img_5529So research hidden fees. Search the school’s website for terms such as those listed at the end of this article. Call the admissions or business office and request lists of optional fees. Inquire with others attending the school about fees that surprised them.

Maybe you can’t avoid all hidden fees. But the more you know the better you can include them when analyzing college affordability, and the better you can budget for and plan strategies to minimize them.

College Affordability Solutions can help you analyze the affordability of colleges your student is considering. Contact (512) 366-5354 or collegeafford@gmail.com.

Sometimes Hidden College Fees

  • Academic excellence fees
  • Activities fees
  • Add or drop fees
  • Application processing fees
  • Athletic or sport ticket fees
  • Building use fees
  • Change of schedule fees
  • Chapel fees (private, church-affiliated colleges)
  • Commencement or graduation fees
  • Computer or digital media fees
  • Course fees
  • Course materials fees
  • Convenience or credit card fees
  • Digital media fees
  • Diploma fees
  • General student fees
  • Health center of health service fees
  • Health ¬†insurance premiums
  • ID card replacement fees
  • Lab fees
  • Late registration fees
  • Late payment fees
  • Library fees
  • Legal services fees
  • Library fees
  • Intercollegiate athletics fees
  • Internet or telecommunication fees
  • Matriculation fees
  • Orientation fees
  • Parking fees
  • Recreation center fees
  • Shuttle bus fees
  • Student success fees
  • Student government fees
  • Student services fees
  • Study abroad fees
  • Transportation fees
  • Yearbook fees